The Sri Lanka Tourism Promotion Bureau (SLTPB) in collaboration with Sri Lanka Embassy in Manila recently hosted a familiarization tour for nine Filipino Tour Operators from March 29th to April 6th, 2023. The goal of the tour was to increase awareness of Sri Lanka as a new travel destination and to establish connections between Sri Lankan travel agents and Philippine travel agents. The familiarization tour included visits to various tourist destinations such as Sigiriya, Kandy, Nuwara Eliya, Yala, Galle, Bentota, and Colombo, showcasing the diverse offerings of Sri Lanka including luxurious resorts, beautiful beaches, wildlife, ancient heritage sites, and world-renowned cuisine.